Understanding Colors – A Brief Guide of Color | Color Alerts

Color is one of the most beautiful and complex concepts to understand. Studies have shown that color is one of the first things we notice when perceiving objects. There are many colors and they all carry meaning, but meanings vary from culture to culture – as well as by age, trends or personal preferences.

Some studies showed interesting findings about how people perceive color: for example in Europe it was found that yellow often signifies a warning sign while in Africa yellow symbolizes eternal optimism and cyclical rebirth; blue has been associated with both sadness and being calm depending on where you’re at.

The Primary Colors

• Red
• Yellow
• Blue

Colors are a powerful way to evoke emotion, and the primary colors are no exception. Red is associated with aggression and excitement, while yellow is often seen as happy or hopeful. Blue can be calming or sad depending on the shade used. The three colors have been found in some of the earliest paintings dating back to 2500 BC when they were created by mixing earth pigments such as ochre, red clay, charcoal black and white chalk with water.

Modern day painters use these same color combinations to create their own masterpieces inspiring viewers all over the world through art exhibitions that celebrate a variety of styles including impressionism, abstract expressionism and more!

Secondary Colors

They include orange, violet and green. Secondary colors can be made by combining two primary colors (e.g., yellow + blue = green). Secondary colors have a high contrast with one another but create calm moods when mixed together or used separately on a piece of art.

Tertiary colors

Many people do not know what tertiary colors are. They may know that a primary color is made of three parts, but they don’t understand how many colors can be created with those three parts. Tertiary colors are made by mixing two primary colors together and then adding white or black to them. For example, orange is created by combining red and yellow paint together, and it’s mixed with either white or black to get the desired tone of orange.

Saturation, Value and Hue – Describing Colors

Color is a deeply complex subject with many nuances. There are three primary aspects to consider when designing any color scheme: saturation, value and hue (also known as chroma).

Without understanding these concepts it’s impossible for anyone to create an aesthetically pleasing design that communicates their desired message or meaning. Saturation represents the intensity of colors – without enough contrast between different hues, messages can be lost among weaker shades; while too much may lead viewers away from important content due to being overwhelmed by bright shades distracting them from what matters most. Value refers not only brightness but also darkness- if there isn’t enough variation in values then lighter elements will seem washed out against darker ones which means vital information might get hidden within dark areas where people won’t notice it.

 

Color Scheme

A color scheme is a combination of two or more colors. These can be complimentary, analogous, triadic, monochromatic…the combinations are endless.

Understanding the fundamentals of color, such as how it works in nature and symbolism, can help you make better design decisions. We will try to cover the each elements of the content seeperatly next. Bye for Today!